DISCOVER A GAME-CHANGER FOR YOUR BUSINESS
None of Us Is as Smart as ALL of Us
So, why not put the frameworks of the best business thinkers in the world to work for your business? We will show you how. In one integrated methodology that will connect you, the CEO, with your Leadership Team, and with the entire company. Everybody playing as one cohesive team, rowing in synch towards the company's clearly articulated 3-Year Highly Achievable Goal. Everybody knowing what they have to do, every day.
We teach our proprietary Meaningful Defining Differences™ Framework that ensures that the points of differentiation in your strategy are indeed highly-compelling to your core customers, are not only unique but also extremely difficult for any competitor to replicate. And we help you craft a powerful story around each Defining Difference.
A PROVEN Way to Take Your Business to the Next Level
Want TO LEARN HOW TO CREATE an Unassailable Competitive Advantage?
We focus on the art of creating differentiated strategy that will be highly-compelling to your core customers. Irresistible to them even. And that can be a huge game-changer for your company. Let us teach you and your team how to create an unassailable competitive advantage in 7 simple steps through our Meaningful Defining Differences™ Framework.
OUR Meaningful Defining Differences™ Framework IS A GAME-CHANGER
Your company has a strategy. You believe that it is differentiated. In certain ways, you're doing what none of your competitors do. That's great. Or is it?
Is your strategy differentiated enough? And, perhaps more importantly, are you certain that your points of differentiation truly matter to your core customers? Because, if they are not all highly-compelling to your core customers, those differentiations are meaningless. They won't help your company to succeed.
Whether you produce a product or sell services, we can teach you our proprietary Meaningful Defining Differences™ Framework that will ensure that your differentiations are all highly-compelling. That they are things your core customers really care deeply about. Differentiations that will make a big difference to your company.
Our methodology was successfully deployed in the consumer products space over a period of 20 years, across hundreds of products, and hundreds of millions of dollars in sales. It has proved itself through a rigorous crucible, in the mass merchants of North America. Let us teach you and your leadership team our simple 7-step process. Implemented properly, over a short period of time, it gives you the opportunity to truly create an unassailable market position and competitive advantage.
What Got You Here Definitely Will NOT Get You There
"We can't solve problems by using the same kind of thinking we used when we created them."
- Albert Einstein
Virtually every entrepreneur hits a stage in their business where they feel it's hit the ceiling, where the business seems stuck. Growth has slowed and revenues are in the doldrums. The business is becoming less predictable and less profitable. The CEO and his or her leadership team find themselves "stuck in the trenches", working harder than ever but spending much of their time just putting out fires. Progress is slow and painful.
We know how to solve this impasse so that your company can scale successfully.
The old adage "what got you here will not get you there" is absolutely true. Scaling a business to the next level is extremely challenging because of a number of factors. Perhaps that's why less than one-half of one-percent of the approximately 28 million businesses in the US actually make it to more than $10 million of revenues.
We can teach you our proprietary Meaningful Defining Differences™ Framework, which will allow you to develop multiple points of hard to replicate differentiation that you core customers find highly-compelling. This framework, deployed correctly and consistently over the short span of several years, can create an unassailable competitive advantage for your company.
One thing is for certain. Doing the same thing but simply working yourself and your whole team harder is NOT the answer.
REVENUES IN THE DOLDRUMS?
It happens to virtually every lower middle market company at some point. They find themselves in the dreaded doldrums. That's when a breakthrough approach is needed.
We can help.
Imagine How Powerful it Would Be to Have EVERYTHING Aligned
About Andy Fireman
Refreshingly new to the world of coaching, Andy has been an entrepreneur and successful founder and CEO for many years. He founded a business in the winter outdoor recreational space and grew it to the largest in its category. He cofounded and launched a SAAS company in the incentives space that he successfully exited and that now has grown to over 400 people. And he served as president of his family's $100+ million manufacturer of summer recreation products. In addition, Andy has served on the boards of a number of private-equity backed portfolio companies.
Andy has been where you are and will understand the challenges you and your team are facing. Far from being a typical business coach, you will see that Andy will quickly "get it".
He has a passion for backing entrepreneurs with "the right stuff" and has worked with a number of startups over the years. Andy's true passion though is helping lower middle market companies with $10 mil - $150 mil in sales to take the next step forward: to develop highly differentiated strategies that are extremely compelling to the core customer and are difficult for competitors to copy, to build cohesive A-Player teams and a strong company culture, to execute flawlessly, and to become cash-generating machines.
Blessed with an insatiable curiosity and always seeking knowledge, Andy has found that few companies in the lower middle market are truly taking advantage of the opportunity to deploy truly differentiated product or service strategies based on Meaningful Defining Differences.
An alumnus of Harvard Business School's prestigious Owner President Management Program, Andy also holds a Juris Doctor from Carey Law at the University of Pennsylvania, and a Bachelor of Science in Economics from the Wharton School.
Andy has been a member of YPO (Young President's Organization) for over 20 years and is currently a member of both the US Capitol Gold Chapter and the international Mosaic Chapter. He is actively involved with a number of philanthropic activities in his local community, nationally and internationally and runs his family's charitable foundation in addition to their Family Office.
You can reach Andy at andy.fireman@aspenstrategics.com